Aidan Greene – Managing Director of MediaVest Ireland Humans are strange creatures. How many times have you experienced a variation on this particular scenario? Your husband/wife/partner asks your advice on a potential purchase; let’s say a particular new coat that they have been considering for weeks. You give your opinion based variously on some or all [...]
What is Shopper Marketing? Examples of it in...
On January - 20 - 2012
0 Comment
While Shopper Marketing may have many definitions and undoubtedly many marketers are having difficulties in deciding where it fits within their organisation, what is evident is that Shopper Marketing is growing in importance and that companies with integrated strategies are “winning in-store.” A comprehensive survey from the USA shows that companies with developed Shopper Marketing [...]
Visualise Case Studies 2011
On December - 14 - 2011
0 Comment
Visualise are delighted to announce some exciting new case study results from a number of In-Store media campaigns in 2011. Please see link below to brochure outlining some of these campaigns. Included are the excellent sales uplift results from a multi-format campaign for a new product, a single format campaign for a leading pet care [...]
Beyond Redemption: 2G Digital Shopper Marketing
On December - 9 - 2011
0 Comment
In “Beyond Redemption: 2G Digital Shopper Marketing” Dan Frechtling Vice President of DS-IQ writes about the advances between the 1st and 2nd generations of digital shopper marketing. Frechtling opens the piece by reviewing the history of digital innovation and cites a number of examples, across different fields, which all reveal a pattern. The pattern, Frechtling [...]
Shelf Assurance
On November - 25 - 2011
0 Comment
Johnson & Johnson makes shopping better for mums. There have been many articles written about the importance of brands getting on the shopping list, but with the amount of choices in-store, point-of-purchase is still where purchase decisions are made. Johnson & Johnson have endeavoured to better understand mums and their needs with a view to [...]
Retail Technology and the Evolving Shopper
On November - 11 - 2011
0 Comment
Despite all of the changes and advancements in technology, the physical retail shopping experience has not changed much in the last 50 years. “Retail Technology and the Evolving Shopper” by John Ross of Shopper Sciences contends that change is imminent as retail technology and shopper expectations are about to collide. Online shopping stimulates extra and [...]
Future Shock
On October - 28 - 2011
0 Comment
“Shopper marketing has permanently changed the DNA of consumer product marketing with the result that the traditional approach to brand-building no longer suffices.” This is the view put forward be Ken Barnett, Global CEO of Mars Advertising, who have topped the Hub Magazine’s list as the number 1 ranked Shopper Marketing agency for four straight [...]
Saatchi & Saatchi X – “A Completely...
On October - 14 - 2011
0 Comment
Saatchi & Saatchi X – “A Completely different approach” Interview with Dina Howell, Worldwide CEO of Saatchi & Saatchi X Dina Howell is a former P&G employee having dedicated 22 years of her working life to them. Dina now holds the role of Worldwide CEO of Saatchi & Saatchi X, the world’s leading shopper marketing [...]
Best In-Store Ad of the month
On October - 11 - 2011
0 Comment
Winner: Uncle Bens/Dolmio Trolley POPAd The Uncle Ben’s/Dolmio POPAd creative poses the question “Pushed for time”, and then answers with a quick and easy solution (i.e. “Try our new 90 second meals”). This is a very effective way of appealing to the busy shopper. The ad also has good product shots of the 2 new [...]
The Shopper’s Trophy
On October - 3 - 2011
0 Comment
In a recent paper by Mars Advertising, Liz Crawford, EVP of Strategy, looks at how brands can get in the shoppers basket and capture the shoppers “slack budget” The “slack budget” is part of a mental budget that shoppers know they’ll spend but are unsure on what items. On routine shopping trips, shoppers have an [...]
