Emma O’Doherty, Managing Director, Mindshare Ireland I recently had the pleasure of shopping in Sainsbury’s in Derry (you know, just passing through on a Good Friday!). I emphasise the word pleasure because at the best of times I’m not good with grocery shopping – the chilled aisles are, [...]
Shopper Solutions
On April - 20 - 2012
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Shopper Solutions The growth of shopper solutions in the US retail market has seen a sharp increase over the last few years as leading FMCG companies involved in shopper marketing experience a greater net benefit by adopting a solutions-based approach to their programmes. In this blog we will address the following questions: What exactly are [...]
Does your packaging say ‘Buy me’ ?
On April - 3 - 2012
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Orlaith Blaney CEO at McCann Erickson Dublin I’m a massive fan of superb packaging design and with all of the manic competition in-store and dozens special offers screaming ‘’buy me twice for the price of once’’, it is hard to cut through and really get noticed. We’ve also got some [...]
Smart Economy
On March - 21 - 2012
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How smartphone technology is changing the path to purchase. For the growing number of us that are smartphone users it now seems almost impossible to imagine a world without them, such has been their influence on our day to day lives. Among the many ways smartphones have impacted us are in how we consume media [...]
Making Scents
On March - 2 - 2012
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Fragrances can help you sell more and create happier customers who connect emotionally to your brand We all know that different fragrances can affect our mood, lavender is commonly known to be relaxing, while citrus aromas are stimulating. Not as commonly known is that scent can produce significant changes in customer behaviour and perception when [...]
Why In-Store Media is important by Aidan Greene
On February - 16 - 2012
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Aidan Greene – Managing Director of MediaVest Ireland Humans are strange creatures. How many times have you experienced a variation on this particular scenario? Your husband/wife/partner asks your advice on a potential purchase; let’s say a particular new coat that they have been considering for weeks. You give your opinion based variously on some or all [...]
What is Shopper Marketing? Examples of it in...
On January - 20 - 2012
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While Shopper Marketing may have many definitions and undoubtedly many marketers are having difficulties in deciding where it fits within their organisation, what is evident is that Shopper Marketing is growing in importance and that companies with integrated strategies are “winning in-store.” A comprehensive survey from the USA shows that companies with developed Shopper Marketing [...]
Visualise Case Studies 2011
On December - 14 - 2011
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Visualise are delighted to announce some exciting new case study results from a number of In-Store media campaigns in 2011. Please see link below to brochure outlining some of these campaigns. Included are the excellent sales uplift results from a multi-format campaign for a new product, a single format campaign for a leading pet care [...]
Beyond Redemption: 2G Digital Shopper Marketing
On December - 9 - 2011
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In “Beyond Redemption: 2G Digital Shopper Marketing” Dan Frechtling Vice President of DS-IQ writes about the advances between the 1st and 2nd generations of digital shopper marketing. Frechtling opens the piece by reviewing the history of digital innovation and cites a number of examples, across different fields, which all reveal a pattern. The pattern, Frechtling [...]
Shelf Assurance
On November - 25 - 2011
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Johnson & Johnson makes shopping better for mums. There have been many articles written about the importance of brands getting on the shopping list, but with the amount of choices in-store, point-of-purchase is still where purchase decisions are made. Johnson & Johnson have endeavoured to better understand mums and their needs with a view to [...]
