Visualise are delighted to announce the appointment of Robert Flavin as Director, Strategic Planning. Robert joins from Irish International BBDO, where he held the role of Strategic Shopper Marketing Planner. Prior to this Robert spent over 8 years with Diageo, where he held a series of roles as a Consumer Planning & Research Manager and laterally as Shopper Planning Manager, Diageo Europe.
Ciaran FitzGerald, Visualise Managing Director, said of the appointment:
We are thrilled to welcome Robert to the Visualise team, where he will play an integral role as we continue to grow our strategic and creative services. At Visualise, we believe that great shopper marketing activity is driven by genuine shopper insight, and over the past year have been integrating the market-leading insight, strategy and planning services provided by our consultancy partners, engage, into the Visualise offering to provide our clients with a 360° service from insight to implementation. Robert brings a passion for solving business challenges through understanding human motivation and behaviour. He has a strong track record in delivering insight inspired growth for at both brand and category level. His experience will be invaluable in driving the development of insightful and inspiring work which positively changes shopper behaviour.
Robert Flavin, incoming Director, Strategic Planning said:
I’m delighted to join such a dynamic and progressive team at Visualise, at this exciting juncture in their evolution. The combination of engage’s world-class shopper marketing strategic prowess and Visualise’s strong track record in brilliant execution of shopper campaigns is an exciting combination for a full-service shopper marketing agency. I look forward to proactively working with Visualise clients and developing insight inspired solutions to meet their business challenges.