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| POPAd Trolley | Influencing the main shopper at the point of purchase |
About POPAd Trolley |
The POPAd trolley puts your brands message directly in front of shoppers for the duration of their shopping trip meaning your message is visible to them the entire time they are making their, all-important, purchase decisions.
The POPAd trolley has a proven track record of delivering measurable results for advertisers with measured campaigns giving sales uplift of up to 54%. Sales uplift figures are based on EPOS Data given to Visualise by our retail partners and measure Test and Control Stores. Click here to view our Case Studies.
The Visualise POPAd trolley is different, it is “in the face” of the consumer for the duration of the visit to the store – from car park, through the shop and back to the car park again. On average, the POPAd trolley delivers a captive audience for 45 minutes.
What other medium offers as much sustained exposure to an advertisement?
Brands that have used the POPAd trolley successfully and continually include: Nestle Cereals, Kerry Group, Glanbia, Mars, Heinz, General Mills and many more.
The POPAd trolley is available in Dunnes Stores, Tesco Ireland, SuperValu & SuperQuinn outlets in the Republic of Ireland and Dunne’s Stores and Tesco outlets in Northern Ireland.
Benefits of using the POPAd Trolley media format include;
√ Increase sales
√ Highlight brand activity In-Store.
√ Direct shoppers to where the advertised brand is available.
√ Address the effects of competitor activity.
√ Ensure that the promoted brand is highly visible for the duration of the shopping visit.
Click through to see more on:
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POPAd Basket
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FloorAd
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C-Store Screens
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Entry Points
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